Social Engineering for Business Transformation
The British Academy of Professional Development
A high-impact course designed by The British Academy of Professional Development is for executives, change leaders, and business strategists committed to driving meaningful transformation.
In this course, you’ll explore how social engineering — the art of understanding and ethically influencing human behavior — can be used to support organisational change and innovation. This isn’t about manipulation; it’s about deeply understanding people: their motivations, biases, fears, and aspirations — and aligning those with your transformation goals.
With psychological insight, strategic influence, and behavioural science at the core, this course offers a practical toolkit for shaping culture, overcoming resistance, and building momentum that lasts.
COURSE HIGHLIGHTS
Master the principles of social engineering for ethical transformation
Leverage psychological strategies to influence behaviour and shift mindsets
Align culture with transformation goals and reduce resistance
Build coalitions and networks to drive collaboration and change
Apply advanced communication and influence techniques in real time
Navigate ethical boundaries with transparency and integrity
OBJECTIVES
By the end of this Global Campfire course, you will be able to:
Comprehend the foundations of social engineering in a business context
Use behavioural science to influence stakeholder behaviour and buy-in
Apply communication tools that foster clarity, trust, and vision
Create strategies to overcome resistance and build alignment
Design an organisational culture that supports continuous change
Lead ethical transformation efforts with accountability and integrity
TRAINING METHODOLOGY
This course blends high-engagement learning formats, including:
Workshops – Learn and practise real-world influence techniques
Case Studies – Study successful transformations powered by social strategy
Interactive Exercises – Apply social engineering tools to your own workplace scenarios
Group Discussions – Share insight and crowdsource best practices
Personal Reflection – Identify how your leadership style can evolve to better lead change
-
- Understanding the fundamentals of human psychology and what drives behaviour in organisational settings
- Exploring cognitive biases and mental models that influence decision-making and change resistance
- Analysing the psychology of motivation, fear, and reward systems in workplace environments
- Identifying psychological triggers that cause people to embrace or resist organisational change
- Understanding individual differences in personality, values, and behavioural preferences
- Building ethical frameworks for influencing human behaviour in business transformation -
- Mastering proven psychological principles that drive sustainable behaviour change
- Understanding the psychology of persuasion and ethical influence in professional contexts
- Learning to identify and work with different behavioural styles and personality types
- Exploring social psychology and how group dynamics influence individual behaviour
- Understanding the role of emotions, logic, and social proof in decision-making processes
- Developing skills to read non-verbal communication and psychological cues in business interactions -
- Applying behavioural psychology to design effective organisational change initiatives
- Understanding resistance patterns and the psychological reasons behind them
- Creating communication strategies that resonate with different psychological profiles
- Designing incentive systems and feedback mechanisms that reinforce desired behaviours
- Building trust and psychological safety as foundations for successful transformation
- Developing stakeholder engagement strategies based on psychological insights and motivational drivers -
- Mastering advanced persuasion techniques including storytelling, framing, and social influence
- Understanding how to create psychological momentum and build commitment to change
- Learning to design environments and systems that naturally encourage desired behaviours
- Exploring the psychology of leadership and how to inspire others through authentic influence
- Building coalition strategies that leverage social psychology and group influence dynamics
- Creating measurement frameworks that track behavioural change and psychological engagement -
- Understanding how to embed new behaviours into organisational culture through psychological design
- Creating sustainable change by aligning transformation initiatives with human psychological needs
- Building resilience and adaptability into change programmes through behavioural insights
- Developing leadership capabilities that leverage psychological intelligence for ongoing success
- Understanding the psychology of habit formation and how to create lasting behavioural change
- Creating personal mastery plans for ongoing application of psychological influence in business transformation